Media Relations

The convergence of digital and broadcast media has revolutionized the way consumers absorb information and engage with brands. Media Relations at ROIMM means delivering messages and driving conversations with diverse audiences across a wide spectrum of communications formats, including television, print, radio, wireless devices, consumer-generated media, blogs, podcasts, social networks and grassroots events.

Rather than operating in narrowly defined, disconnected silos, our Media Relations client advocates and specialists comprise a single, full-service group with blended expertise in mainstream media, digital communications and experiential marketing. Hailing from virtually every media discipline, they skillfully deliver the right message across the most appropriate mediums to generate maximum impact with the designated target audience.

ROIMM Media Relations Services include:

  • Strategy and Message Development
  • Tracking and Analysis
  • Audience Targeting
  • Op-ed Development and Placement
  • Editorial Campaigns
  • Media Training
  • Media Tours
  • Media Material Development