Experts in public relations, public affairs, marketing and primary and secondary market research, ROIMM’s Strategic Development team brings knowledge, experience and insight to the effective evaluation and use of information for the business benefit of our clients. The proprietary data we gather and interpret is placed in the context of a client’s business objectives. From within that context, we assess variables such as marketplace position, new products and services, customer retention, and even factors affecting the future like emerging new media. It’s all done for the purpose of formulating a viable strategic marketing plan that works.

Our Strategic Development services include:

• Primary Customer Research
• Persona Development
• Digital Marketing Strategy
• Integrated Search Marketing Strategy
• Social Media/Word-of-mouth Strategy
• Mobile Marketing Strategy