Website Analysis and current ranking

Both of these, can be very helpful when calculating ROI.

1) Website Analysis - quantitative review of a company’s online positioning against competitors so that changes can be made to increase visibility.

• Where users are coming from, how often they stay and where they go
• User data, search habits, browsing habits, purchasing habits etc.

2) Online Analysis – measuring a company’s online health and reputation across search, blogs, social media and other online presences

• Analysis of the search engine’s preferred statistics for the WebPages
• Track comments on relevant blog posts, forums and message boards
• Search for relevant terms within communities. Generate data that can be mined to help SEO organization.

Campaign Development

Tracking traffic and activity on your current website as well as your competitors.