Management Team

Peter Byrnes, Director of Customer Branding
In over 14 years as a professional graphic artist and over 4 years managing his own graphic arts studio, Peter’s has gained in-depth expertise in all facets of online marketing. It’s a background that has yielded surprising dividends, helping him launch innovative software such as the e-pub tool. Peter is especially strong in the area of branding – the art of delivering messages visually and synergistically. He is adept at taking clients through this process, which often leads to discoveries and benefits far exceeding the branding itself. Peter has served clients in a variety of industries ranging from Fortune 100 companies to small studios. A professional with a truly global perspective, he has provided overseas onsite conference support in cities such as Bangkok, Sydney, Barcelona, Dublin, London, Lisbon, Berlin, Montréal, Istanbul, Paris, Vienna, Vancouver, Stockholm and Santiago, Chile. With experience, he has come to believe fervently in the importance of collaborating with clients to incorporate the client’s “DNA” in the design. This way of working helps insure that the final result is unique and accurately expresses the company’s business personality.
Raj Ramdya, Director of Business Development
With over 10 years of experience in varied business modules, Raj is a versatile software developer and engineer. As the Co-founder of Expert Clinical Systems in Tuscon, AZ, he managed the engineering and implementation of the company’s nursing home expert system software. Before starting up Expert Clinical Systems, Raj worked at Moody’s Investor Services (part of the Wall Street financial industry) as well as Sony. His academic background includes a Bachelor’s degree in Finance and a Master’s degree in Computer Science. For Raj, all of these professional accomplishments and experiences are focused toward one ongoing passionate commitment: to provide companies with innovative social media and internet marketing solutions.
Abhishek Desai, Director of Technology
Abhishek has over 7 years of experience in emerging media marketing and integrated marketing communications. He is an expert at implementing highly effective SEO and SEM. Abhishek has developed and executed integrated social media strategy and roadmaps that address B2C, B2B and internal audiences, while providing strategic oversight to all current social media initiatives (e.g. Twitter, Facebook and LinkedIn). These strategies and roadmaps are also well-positioned to work with promising future applications. Using his software engineering skills and academic training, Abhishek integrates business with the Internet to produce strong client ROI. As the Co-founder of Sign in Style and Rivals4Ever, two unique startups, he has an impressive record of conceptualizing and launching innovative international business concepts.
Michael A. Darden, Director of Public Relations
With nearly two decades of marketing communications, business development, and brand development, Michael bridges the gap between the worlds of old and new marketing tactics. Experiences in both a traditional corporate communications environment and with innovative online initiatives give him a keen grasp of which marketing applications, whether traditional or new, are the most effective. Michael is the recipient of several awards, including Cohn & Wolfe′s “Media Maven Award” for pitching excellence. He has a B.A. in English from the University of Virginia and is a graduate of Harvard University’s Radcliffe Publishing Course.
Gregory Wyche, Director of Online Community Operations
Gregory has an extensive background in the major university, electronics and healthcare industries. He specializes in organizational efficiency and has created over $100 million dollars in savings for clients over the past 3 years. He is responsible for on-line community building and helping companies tap the investment potential of online reputation management, client engagement, and online media monitoring.





